Apple is among the largest companies in the world. The company enjoys strong brand recognition globally and extensive market penetration for its flagship products, most notably the iphone. While speculation around the success of Apple Watch, Apple TV, iPad, or even the likelihood of an Apple Car often captures headlines, we estimate that iPhone and iPhone related services represented around 70% of Apple's revenue and 80% of Apple's gross margin in 2016. Despite its relatively high price, there is strong demand for the iPhone in both developed and emerging markets, with China now contributing 21% of Apple's total revenue.
We recently met with Dom Guiliano (Chief Investment Officer, Magellan Financial Group) who outlined the investment case for Apple Inc, which is a major holding in Magellan funds. You can listen to the podcast below. You can also download the paper that briefly outlines the Investment Case for Apple, which clearly is far more than an electronic device manufacturer. This can be downloaded by clicking on icon below.